AWS Partner in Coimbatore Google Certified Company

logo & brand identity

Your brand is the bridge that conjoins your consumers with your organisation. Every single aspect of your business goes toward creating a brand image. Every webpage, Instagram post, Facebook post, every tweet, even phone calls shapes your brand. Every move you make accumulates a consciousness in the customer’s mind for your brand. Appac Media will understand where your brand stands today and where it should be headed and help you get there.

Magna Flyer Designs
Tamiras Corporate Stall
Newrie Vehichle Banner

Web Design &
Development

We use content and designs to breathe life into your business. A responsive, interactive, actively engaging website can transform ideas into experiences through just a click. What is more, our developers listen. It is this very skill that encourages them to bring out the best in them for you while also collaborating with you constantly, at every step, right from ideation to launch. This enables them to build future proof websites using the latest Web design trends and technologies. Everything we design—your website or marketing campaigns, is done with your target audience as the centre of the campaign. The designs are scalable, catchy, and keeping in line with your brand sensibilities. Add to this, content in the forms of messaging, blogs, copywriting, governance, and you have a winner on hand.

JJS Cast Web Design
Eye Foundation Responsive Web design
GSFS Web Development
Viking Digital Marketing Works

Digital
Marketing

Every aspect of your business sends out a message and hence each one of them is a marketing tool. Your name, your brand, your logo, your web URL, each one of them says something. Our mission is to use these tools with additional measures to bring your business to the forefront and ensure instant brand recall in the minds of your end users. We use tactics like content development, Social Media Marketing, Search Engine Advertisements, Search Engine Optimisation to ensure bottom line growth. SEO ensures digital stability and longevity for your business, no matter how crowded the internet gets. We will help you better understand how search engine works and develop plans to beat your competition and improve Google Search rankings.

150
+

HAPPY CLIENTS

30
+

EMPLOYEES

15
+
VERTICALS

500
+

PROJECTS

We don’t just deliver a website. We make you seen in a sea of competitors.

Our Clientele

We believe when you grow, we grow.

Murugappa
Cri Pumps
Bull India
Revathi Equipment Limited

Frequently Asked Questions

What is digital marketing?

Digital Marketing employs the 5Ds, digital devices, digital platforms, digital media, digital data, and digital technology to establish your online presence and promote your product/service, basically using any device that can connect to the internet. Traditional offline marketing focuses on radio, TV, print and films, while offline marketing focuses on mobile apps, websites, blogs, social media, email, and online content.

Is it worth investing in digital marketing?

Yes! You do not have to replace your traditional marketing efforts with digital ones, but just devise strategies where online campaigns complement your offline campaigns. Also, if you do not use digital marketing strategies your your business will not thrive.

What do digital marketers do?

Digital marketers identify your marketing problems and devise relevant strategies to resolve them using multiple digital platforms. This is accomplished through various means like digital marketing strategies, websites, social media management and most importantly SEO. These tools collective will give a measure of your marketing ROI

Does my business benefit from digital marketing?

Digital marketing while promoting your business also ensures better visibility for your product/service on the internet. Digital marketing has proved to be directly proportional to the success of your business. Also, digital marketing takes your brand directly to your end user, because almost 80% of internet traffic today is through mobile phones.

What is SEO?

The primary objective of SEO is to increase traffic to the website and thereby increasing search engine ranking of your product, brand, or business. Nothing works to perfection as does website optimisation. In other words, it is the usage of on-page and off-page tactics to ensure that your webpage ranks higher in search engine through appropriate content.

What are keywords?

Keywords are the backbone of SEO. They are words and phrases that are strategically placed in your content to make your website search engine friendly. These are specific words that are used by users to search for web pages, images, videos, blogs, vlogs, basically any kind of information on the internet.

Should I update my website frequently and how often?

To ensure higher ranking in search engines it is important to update your website with fresh content periodically. Fresh content enhances the interaction between your target audience and your website, and subsequently with your product/service Also, as far as SEO is concerned, Google prefers websites that are consistently updated with fresh content. While content should be updated consistently there is no fixed timeline for the same. Whatever suits your strategy, it could be weekly or fortnightly or even monthly, so long as it is up to date.

Why do I need Blogs & Vlogs?

Blogs and Vlogs are a platform to share content that gives users a better idea about your product/services. They appeal to consumers by providing them with relevant and consistently updated information. They are also the perfect tool for SEO, making sure organic traffic flows to your website. It is important to use blogs on social media diligently. Contact us for more information regarding blogs.

How do I identify the best suited social media platform for my business?

The first and most significant rule when it comes to choosing the right social media platform is active users. The platform with most active users should always be the medium of choice. Facebook, YouTube, Instagram, Twitter, and LinkedIn are the places to be online. Identifying which medium benefits your medium most will depend on your target audience, geographical details, behavioural pattern, relevant content, all this information can help you choose the best social media platform for your business.

Is email marketing still relevant?

No matter how advanced social media marketing is, Email marketing will never be any less important. There are more active email users than social media users and that should answer your question. Email marketing is more private, targeting users individually and thereby giving a personal touch to your campaign.

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